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The clock is ticking. TikTok could be banned within the U.S., and should you’re counting on the app to your model’s success, you are about to face some critical issues.
Social media platforms like TikTok are wonderful — after they work. However the fact is, they’re unstable. One change in coverage, one ban, and also you’re at their mercy. TikTok might be gone tomorrow, and if all of your development is tied to it, you are left with nothing however an empty platform.
As somebody who’s constructed a enterprise from social media and made cash on TikTok, I can let you know: I do not belief these platforms. And should you’re nonetheless placing all of your eggs within the TikTok basket, it is time to get up.
This is the kicker: You might want to cease constructing on rented land and begin constructing a enterprise you personal.
Why “rented land” does not reduce it anymore
When you’re constructing your model on TikTok, Instagram or Fb, you are constructing it on another person’s land. They personal your viewers, not you.
When TikTok’s algorithm adjustments or the app will get banned (and let’s face it, it might occur), you will lose the flexibility to achieve your viewers. Your onerous work might be worn out in a heartbeat.
You may’t construct a sustainable enterprise by counting on another person’s platform. That is a truth. When you’re not already serious about how one can own your audience exterior of TikTok, now’s the time to get critical.
5 steps to take proper now — earlier than TikTok vanishes
It is time to pivot. When you’re relying only on social media, the clock’s ticking. When you’re studying this, you’ve got in all probability already missed the boat on absolutely defending your self from TikTok, however this text is your wake-up name.
This is your motion plan to future-proof your model. These are 5 steps to take at this time to cease placing your enterprise within the arms of social media platforms:
1. Construct your personal web site
Your web site is your digital residence. It is the one place the place you are in management. Use it to host your content material, promote merchandise and gather viewers knowledge. Make sure that your web site is about as much as deal with every part — whether or not it is a weblog, a store or a useful resource hub. It ought to be your major hub for something that drives engagement or transactions.
2. Begin your electronic mail checklist (now)
It does not matter how large your TikTok following is if you cannot attain them with out the app. E-mail advertising and marketing is the place the cash is. Begin accumulating emails — at this time — even when it is only a handful of followers. Use GetResponse to create opt-in varieties, and provide one thing of worth (free guides, unique content material, and many others.) in alternate for his or her electronic mail. Constructing an electronic mail checklist is the way you personal your viewers.
3. Use SMS advertising and marketing to attach immediately
SMS marketing is a game-changer. Encourage your viewers to decide in for real-time updates and unique presents through textual content messages. This device might be your strongest technique to keep related together with your viewers and attain them immediately. A robust SMS checklist may enhance conversion charges to your presents.
4. Create funnels that really convert
When you’re simply utilizing your TikTok or Instagram bio to hyperlink to your profile, you are leaving cash on the desk. Create landing pages that lead your followers into funnels. Give them a cause to comply with you exterior of social media — whether or not it is a free book, a particular provide or an opportunity to affix a neighborhood. Use GetResponse to automate these funnels and switch followers into loyal prospects.
5. Diversify your channels (now)
Cease placing all of your eggs in a single basket. The platforms you depend on at this time might be gone tomorrow. Get your content material on a number of channels. Use Instagram Reels, YouTube Shorts and Fb. These platforms provide you with higher management over monetization and viewers engagement. Do not simply wager every part on one platform. Use these to increase your attain.
Associated: TikTok’s Fate is Uncertain. Use These 3 Trends to Own Your Audiences
What occurs to TikTok when the ban kicks in?
If TikTok will get banned within the U.S., this is what is going on to occur:
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No new downloads: TikTok will likely be faraway from app shops, so no new customers can obtain the app. You will nonetheless have entry to your account for some time, however ultimately, it’s going to change into unusable.
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No updates: The app will cease getting updates, which implies it would ultimately cease working correctly. It could nonetheless operate for some time however count on a gradual decline in efficiency because the app turns into extra unstable.
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It isn’t unlawful to have TikTok in your cellphone: Even when TikTok is banned, it is not unlawful to maintain it in your cellphone. However with out updates, do not count on it to operate nicely for for much longer.
Why you need to be utilizing YouTube Shorts
YouTube Shorts is the final word backup plan. It is owned by Google, which means your content material can present up in Google search outcomes, making it simpler for individuals to seek out you thru natural search.
This is why it really works:
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Repurpose your TikTok content material: YouTube Shorts helps movies as much as 3 minutes, so you’ll be able to re-upload your TikTok movies there. This will increase your content material’s visibility throughout platforms.
Professional tip: Observe your efficiency on YouTube Shorts and see what content material performs the perfect. Repurpose your finest content material and alter accordingly.
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Diversify your platform technique: Do not rely solely on TikTok. Get on Instagram Reels, YouTube Shorts and Fb to increase your attain. These platforms provide you with higher management over your model, with extra secure monetization and engagement alternatives.
Professional tip: Use LinkedIn and Fb to repurpose your content material and goal a extra skilled viewers. These platforms are nice for constructing authority.
Take management of your model’s future
The TikTok ban ought to be a wake-up name. Social media platforms can shut down or change their insurance policies at any second. Cease constructing your model on rented land. Construct a enterprise you personal — beginning together with your web site, electronic mail checklist and SMS advertising and marketing.
The instruments you want are already out there. GetResponse permits you to automate electronic mail advertising and marketing, create touchdown pages and construct funnels to transform followers into prospects. It is time to take management of your brand’s future and cease counting on social media platforms that may disappear at any time.
What to do subsequent
Begin constructing your electronic mail checklist and funnels. Begin repurposing your content material throughout a number of platforms. Future-proof your model at this time and by no means be on the mercy of social media once more.
