NPR’s A Martinez speaks with Daniel Alegre, the CEO of TelevisaUnivision, about his op-ed on the altering attitudes of Latino voters.
A MARTÍNEZ, HOST:
Days after the election, TelevisaUnivision CEO Daniel Alegre revealed an op-ed titled “The Hispanic Vote This Election Shocked Many, However Not Us.” Alegre wrote that in weeks main as much as the election, he spoke with varied marketing campaign leaders to share Univision’s advice that Hispanics care in regards to the points, and so they need to really feel and be engaged and knowledgeable in their very own language. He joins us now to debate this and the community’s method to masking President Trump’s second time period. So, Daniel, why did you are taking it upon your self to fulfill with marketing campaign leaders previous to the election?
DANIEL ALEGRE: For us at TelevisaUnivision, our actual mission and precedence is to present the U.S. Hispanics a voice. So the explanation why we engaged with the assorted campaigns was to present them a suggestions of what we have been listening to from the voters.
MARTÍNEZ: Why did you are feeling such as you wanted to do that, although? I imply, was there one thing that you simply felt was lacking by way of communication between campaigns and your group?
ALEGRE: Nicely, what we noticed at the start of the yr – and we launched a few of this information – is that previously, the Hispanic vote had been seen as a celebration vote, and primarily a Democratic get together vote. And that has been altering over the previous couple of years and actually accelerated throughout this marketing campaign, the place Hispanic vote is not a very party-oriented vote, nevertheless it’s extra an points vote. And we relayed that info to the assorted campaigns.
MARTÍNEZ: And the way did these campaigns obtain your info?
ALEGRE: Yeah, it was a bit of bit blended. However the Hispanic vote actually was influenced by messages across the financial system and messages across the border and safety. You noticed it mirrored within the election outcomes.
MARTÍNEZ: Is that this in any respect crossing a line, although, the place you are primarily giving campaigns info to assist them win an election?
ALEGRE: No. Actually, our mission is de facto to report the knowledge as we have now it. So we have now a extremely good pulse about what issues to Hispanics all through your complete nation. And the identical manner that we reported within the information, we supplied that info equally to either side and mentioned, look, these are the problems that matter to Hispanics.
MARTÍNEZ: Now, you wrote, quote, “some campaigns ignored our suggestions, assuming they might attain Hispanic audiences in mainstream digital and social platforms. Successful campaigns didn’t.” How have you learnt that you simply have been ignored?
ALEGRE: We’ve got entry to info as to the place political spend goes, after which we additionally bought the suggestions from the campaigns themselves. The campaigns that principally mentioned we will attain the Hispanics via English media – and we noticed it specifically within the swing states – these campaigns have been those that did not essentially do in addition to the campaigns that truly marketed in Spanish on Spanish media.
MARTÍNEZ: Now, a yr earlier than the election, TelevisaUnivision had a sit-down with President Trump that drew criticism for permitting President Trump to go largely with out questioning his info and evaluation. The city corridor you hosted with him in October additionally drew some related questions. So now that he is president-elect, how will you method masking Donald Trump?
ALEGRE: We see ourselves, TelevisaUnivision, as being the voice of Hispanics. That signifies that if there’s something that’s vital to our group, we’ll report and we’ll ask a few of the robust questions. Invariably, irrespective of how exhausting the questions are on either side of the aisle, you are going to get criticized.
MARTÍNEZ: Now, arguably the face of TelevisaUnivision’s information, Jorge Ramos, as a consequence of retire from the corporate by the top of the yr. He is additionally been important of your community’s method to masking Mr. Trump, and he is had a number of standoffs with the president himself. Are you involved in any respect about President Trump’s contempt for the press as skilled by one among your personal journalists?
ALEGRE: Look, we’re very, very pleased with our newsroom. We’ve got a fantastic relationship with Jorge Ramos. Now we have now Ilia Calderon, who’s going to be the anchor. She’s going to carry the torch and proceed to do what we do finest.
MARTÍNEZ: That is Daniel Alegre, CEO of TelevisaUnivision. Thanks very a lot.
ALEGRE: Thanks very a lot, A.
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