A pickup truck is raised for show at a automotive dealership in Alhambra, California, on March 27, 2025. After President Trump introduced vital tariffs on imported autos and elements, automaker shares fell sharply. However gross sales at dealerships rose, not less than within the short-term, as patrons attempt to get forward of the anticipated worth spikes within the coming months.
Frederic J. Brown/AFP through Getty Photographs
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Frederic J. Brown/AFP through Getty Photographs
The specter of tariffs has triggered one thing of a gold rush on America’s auto tons. Automakers are providing huge reductions and a few patrons are racing to buy earlier than costs rise. But it surely’s a increase pushed by anxiousness that additionally incorporates some warning indicators for the financial system — and for budget-minded consumers specifically.
Kyra Nay, a kids’s librarian in Ohio, was planning to purchase an even bigger automotive for her rising household — however not till subsequent 12 months. Then tariff bulletins out of the White Home despatched her scrambling to maneuver sooner.
“With the tariffs and a lot of the uncertainty about that, we simply determined that we could not wait any longer,” she says. She and her husband ran out to purchase a Honda CR-V in late March, and so they weren’t the one ones racing to lock in pre-tariff costs. “The dealership was packed,” Nay says.
The automotive knowledge group Cox Automotive had anticipated a sleepy March; as an alternative, the spike in gross sales after Trump’s March 26 announcement of auto-specific tariffs drove the most popular new automotive gross sales in four years.
Economists at Cox Automotive now predict the frenzy may final a few months. However ultimately, tariff-driven worth will increase would trigger gross sales to sluggish. You possibly can see indicators of that potential slowdown in selections made by drivers like Jennifer Jarvis, a pharmacist in Michigan. She, too, has been pondering of shopping for a brand new household SUV. However she and her husband modified their minds. As a substitute of racing to a dealership, they changed the transmission of their previous minivan, hoping to squeeze one other 100,000 miles out of it.
“The thought of making an attempt to purchase a automotive on this market and the tariffs and every thing,” she says. “I imply, we’ll be driving this in all probability till it wants both one other transmission or it falls off the highway.”
Different consumers instructed NPR they’re delaying plans to purchase a car as a result of they’re frightened about their jobs being in danger, or they’re making an attempt to construct financial savings in case of a recession.
Some consumers are hurrying up, others are stepping again. In the meantime, the tariffs themselves preserve altering. Yesterday President Trump put a 90-day pause on a lot of his newly introduced tariffs, however the ones most essential to the auto business stay. That features a 25% tariff on imported cars that kicked in final week, plans to impose tariffs on car parts, and 25% tariffs on the steel and aluminum that go into autos.
Add all of it up and that is only a bizarre time for the auto market. However bizarre instances aren’t new to the auto business, says Scott Kunes, the COO of the Wisconsin-based Kunes Auto and RV Group.
“It seems like we’re again in that early 2020 period when COVID was simply beginning to hit and no one fairly knew what was taking place,” he says.
For now, demand is up and there are good offers available on new vehicles. Producers are providing vital incentives and the much-discussed tariff worth hikes, for essentially the most half, have not materialized but.

Final month, auto gross sales have been the strongest in 4 years, as patrons tried to “beat the tariffs.” Dealerships have been leaning into this second of their promoting, as Fisher Honda Acura in Boulder, Colo., did on this commercial posted on-line final week.
Fisher Honda Acura through Facebook
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Fisher Honda Acura through Facebook
“All of the autos which might be at the moment on the bottom or in port aren’t affected by tariffs,” Kunes says, stating that sellers wish to preserve about two to 3 months’ value of autos on their tons — a built-in buffer.
But in the long term, if tariffs stick, analysts say that automotive costs would doubtless go up by hundreds of {dollars}. The precise quantity would range based mostly on producer and mannequin.
Kunes is optimistic about his personal enterprise; he says that each sellers and automakers are resilient and might adapt to no matter occurs. However some patrons, particularly these on a funds, may have a more durable time, he says.
“I feel one factor that no one’s actually occupied with or speaking about is the used automotive market,” he says. Kunes sells each new and used vehicles, and notes that tariffs on new vehicles will improve demand for used vehicles, whereas tariffs on elements will push up the fee to restore them. So tariffs, not directly, will drive up used automotive costs.
The truth is, they have already got. In keeping with the latest report by iSeeCars, used automotive costs had been secure for the final six months however began rising in March. Costs for widespread used vehicles might rise by $890 to $5,169 if the post-tariff market resembles the early COVID market, the used automotive itemizing web site predicts.
That is on prime of already-steep costs which might be nonetheless displaying the results of the COVID-era provide chain disruptions that crimped new automotive provide a number of years in the past. As we speak, Kunes says it is arduous to discover a “good, dependable” used car that is nonetheless beneath guarantee for lower than $25,000. And the lowest-cost vehicles that used to run round $5,000 at the moment are extra like $8,000 to 10,000, he says.
Connecticut automotive shopper Angelica DeLeon is dealing with that daunting used car market now. When she was unemployed in the course of the COVID pandemic, her automotive was repossessed. Since then, she’s been counting on Ubers and her household and associates to get round.
“That is actually been a wrestle,” she says, stating that public transit is spotty the place she lives.
She’s been saving cash for 2 years to purchase a car, and some months in the past she obtained a full-time admin job. Now she’s ready to purchase a dependable automotive within the $10,000 vary — if she will discover one.
“Lately I am wanting on the costs, and I discover that they shot up,” she says. She’s been trying to find used Subarus and discovering choices over her funds with “like 135,000 miles, 165,000 miles,” she says. That is an excessive amount of put on and tear for her to belief.
What, she asks, are you speculated to do “if you’re making the minimal and also you do want a automotive?”
That query was already a urgent one for folks throughout the nation. And the tariff chaos is barely making it worse.