For those who went again in time and requested composer and musician Mark Mothersbaugh to foretell what his largest moneymaker could be in his practically 50-year profession, he wouldn’t have stated “Uncontrollable Urge.”
The now 74-year-old musician has composed music for TV exhibits like “The Pretty OddParents” and “Rugrats” and flicks like “Thor: Ragnarok” and “The Lego Film,” however “Uncontrollable Urge,” a track he wrote in 1978 as a founding member of the band Devo, has become his largest supply of earnings over the previous decade.
Mothersbaugh’s spouse and supervisor Anita Greenspan told Rolling Stone earlier this month that the composer makes $1 million per 12 months in royalties on simply that one track.
The turning level for “Uncontrollable Urge” was when the MTV comedy clip present Ridiculousness first launched in 2011. The present, which spotlights and reacts to viral Web comedy movies, contains a cowl of “Uncontrollable Urge” as its theme track.
Associated: How the ‘Oh-Oh-Oh Ozempic’ Commercial Song Made a Musician $1 Million
After over 12 years working on MTV and over 1,500 episodes, Ridiculousness has catapulted “Uncontrollable Urge” to theme track fame. At one level in June 2020, Variety noticed that “Ridiculousness” aired for 113 hours out of MTV’s 168-hour week of programming.
Nonetheless, the track’s success got here as a shock to its author.
“I’ve written so many different songs for movies and tv exhibits,” Mothersbaugh advised Rolling Stone. “I might’ve been shocked [years ago] when you advised me that is the one that may grow to be this prime supply of earnings.”Mark Mothersbaugh. Photograph by Rodin Eckenroth/Getty Pictures for AFI
Mothersbaugh wrote “Uncontrollable Urge” as the primary observe to Devo’s debut album, “Q: Are We Not Males? A: We Are Devo!” The track was by no means launched as a single and has solely earned $150,000 throughout all time from Spotify streaming royalties. It by no means made it to the Billboard Sizzling 100, not like the Nineteen Eighties hit “Whip It” from Devo, which peaked at number 14 on the Billboard Sizzling 100.
“This was the very first track off our first album,” Mothersbaugh advised Rolling Stone. “However it’s a pleasant ironic twist as a result of this was one of many songs we by no means even made a music video for. And now it is perhaps the most-played track ever on MTV.”
Theme songs are huge earners
Mothersbaugh is not the one musician to money in on a profitable theme track.
Ed Robertson, who wrote the theme track for “The Large Bang Idea,” advised Rolling Stone that he has made between seven to 10 figures to this point in complete royalties for the one track from the time the present ran from 2007 to 2019 to its syndications on TBS as we speak.
Associated: How TikTok and YouTube Have Changed the Music Industry Forever
Marco Jacobo, who created the theme track for “Abbott Elementary,” advised the publication that he had made six figures from the track because the present got here out in 2021.
The late musician Allee Willis had a 15% reduce of the “I will Be There for You” Mates theme track. That reduce equals about $700,000 per 12 months for Main Wave Publishing, the corporate that now owns the rights to her work, per Rolling Stone.
One business govt advised the publication that community TV pays 15 occasions extra per minute for music than a streaming service like Spotify.
It is not simply exhibits that pay nicely — TV commercial theme songs are profitable too. The New York Times experiences that David Paton, one of many two males who wrote the Billboard High 10 hit “Magic” in 1974, earns seven figures from the track utilized in a TV advert for Ozempic.
