Amid the video podcast increase, Netflix is making its personal transfer into the house.
According to Business Insider, the streaming big’s co-CEO Ted Sarandos mentioned video podcasts will be the subsequent format to land on the platform. Throughout Netflix’s first-quarter earnings name Thursday, Sarandos famous that “the traces are getting blurry” between podcasts and discuss reveals, including, “as the recognition of video podcasts grows, I think you’ll see a few of them discover their approach to Netflix.”
In 2025, audiences need to watch their podcasts. Consequently, YouTube—not audio-first platforms like Spotify or Apple—has develop into the highest vacation spot for American podcast listeners. Data from Edison Podcast Metrics reveals YouTube attracts 31% of weekly podcast listeners, in comparison with Spotify’s 27% and Apple’s 15%. Nearly half of podcast listeners now watch their favourite reveals on Sensible TVs, and in March, YouTube made up 9.7% of all TV viewing—edging out Netflix’s 8.1%.
When requested about competitors from YouTube, Sarandos told The Hollywood Reporter that Netflix stays the “greatest place for premium content material, as outlined by followers.” The platform already licenses content material from children’ favourite Ms. Rachel, in addition to Tony Hinchcliffe, the conservative comic behind the podcast Kill Tony.
And Netflix is much from carried out. “We’re searching for the following era of nice creators, and we’re trying all over the place, not simply in movie faculties and definitely not simply in Hollywood,” Sarandos mentioned throughout the name.
In terms of serving to creators scale and monetize, Sarandos says Netflix stands aside. “You already know, the query that’s out there’s, is it premium? Nicely, a few of it’s, and we imagine we have now the most effective monetization mannequin on the planet for premium storytelling,” he mentioned. “I feel we might assist these creators attain an viewers. Our mannequin also can assist extra bold efforts for them, might assist derisk them, in contrast to the sort of typical [user generated content] fashions.”
With Netflix turning into YouTube, Instagram turning into TikTok, and X turning into… no matter X is now, nobody needs to remain of their lane anymore.
