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    Home»Technology»Musk’s Twitter Takeover Offers Trump a Blueprint
    Technology

    Musk’s Twitter Takeover Offers Trump a Blueprint

    DaveBy DaveJanuary 31, 2025No Comments5 Mins Read
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    The e-mail landed in staff’ inboxes with the topic line: “Fork within the Street.” The message within the e-mail was stark: Settle for a sweeping set of office modifications or resign.

    That was the note that hundreds of thousands of federal staff obtained round 5 p.m. on Tuesday. It echoed the same message that 1000’s of employees at Twitter obtained from Elon Musk in late 2022 after he purchased the corporate.

    Mr. Musk has introduced his takeover ways from Twitter to the federal authorities, the place he’s grow to be a detailed adviser to President Trump and is operating the cost-cutting initiative referred to as the Division of Authorities Effectivity. The administration is already eliminating variety initiatives, testing engineering prowess and demanding federal worker loyalty, maneuvers Mr. Musk embraced to slash his social media firm’s price range and operations.

    The Tuesday e-mail, despatched by the Workplace of Personnel Administration, was the most recent instance of the billionaire’s fingerprints, right down to the topic line — the identical as his 2022 buyout supply to Twitter staff.

    “It’s a knife-at-your-throat feeling,” mentioned Rumman Chowdhury, a former Twitter govt who left the corporate, which is now referred to as X, after Mr. Musk’s takeover. “The uncertainty is wild.”

    Mr. Musk and a spokeswoman for his authorities cost-cutting initiative didn’t instantly reply to requests for remark.

    Mr. Musk has beforehand mentioned he expects to slash $2 trillion from the federal price range. Between 5 and 10 p.c of federal employees have been anticipated to simply accept the exit packages provided on Tuesday, “which might result in round $100 billion in financial savings,” Mr. Musk’s political motion committee, America PAC, mentioned in a put up on X.

    Mr. Musk, who additionally leads Tesla and SpaceX, has enlisted the assistance of a staff of loyalists to evaluate businesses and make cuts, the identical factor he did throughout the Twitter takeover.

    Steve Davis, the pinnacle of Mr. Musk’s tunneling startup, The Boring Firm, helped oversee cost-cutting at Twitter and now leads DOGE. Brian Bjelde, a longtime human sources govt at SpaceX who additionally helped throughout the Twitter takeover, is now an adviser to the Workplace of Personnel Administration.

    Michael Grimes, a high banker at Morgan Stanley who helped lead Mr. Musk’s Twitter acquisition, is expected to take a senior job on the Commerce Division.

    Certainly one of Mr. Musk’s software program engineers at Tesla, Thomas Shedd, was named the pinnacle of “Expertise Transformation Providers” on the Basic Providers Administration, which helps handle federal businesses. Mr. Shedd promptly employed a Musk tactic: asking for proof of engineers’ technical chops.

    Mr. Shedd requested for engineers to join periods wherein they might share “a current particular person technical win,” in response to an e-mail despatched to greater than 700 staff on Tuesday night time and seen by The Instances.

    “These periods are a possibility to grasp extra deeply the varieties of experience we now have,” Mr. Shedd mentioned in his e-mail, which emphasised his “hours on the manufacturing unit flooring” at Tesla.

    Only a day after buying Twitter, Mr. Musk demanded engineers print out and share code that they had written for the corporate’s numerous merchandise.

    Mr. Musk additionally labored shortly to undo variety initiatives on the social media firm — a transfer echoed by Mr. Trump’s flurry of govt orders his first week in workplace, which eradicated variety and inclusion efforts within the federal authorities.

    “These packages divided People by race, wasted taxpayer {dollars}, and resulted in shameful discrimination,” in response to emails despatched to federal employees seen by The Instances.

    After shopping for Twitter, Mr. Musk slammed earlier administration’s makes an attempt to foster variety, sharing a video wherein he mocked shirts made for the corporate’s Black worker group. Beneath his management, the corporate lower funding for worker useful resource teams, and took down a mural celebrating the Black Lives Matter motion in its San Francisco workplace, in response to two former staff.

    Certainly one of Mr. Musk’s go-to ways for slicing prices at Twitter was decreasing the corporate’s actual property footprint. He stopped paying rent for numerous workplace areas all over the world, resulting in evictions from a number of services, together with in Seattle and Boulder, Colo.

    The Basic Providers Administration can be focusing on actual property for cost-cutting. Stephen Ehikian, a former tech govt and Trump appointee, informed employees in an e-mail on Tuesday seen by The Instances that two of the company’s properties could be listed on the market whereas three leases had been terminated. The transfer would save about $11 million and was a “first step” in slashing actual property expenditures, in response to the e-mail.

    Whereas Mr. Musk finally remodeled Twitter, decreasing employees by 80 p.c and minimizing its actual property footprint, its enterprise has declined. Advertisers have fled the positioning in droves, and at the very least one investor, Constancy, estimates the corporate is now price 72 p.c lower than the $44 billion he paid for it.

    “Our consumer development is stagnant, income is unimpressive and we’re barely breaking even,” Mr. Musk wrote in an e-mail to X staff earlier this month, which was seen by The New York Instances and beforehand reported by The Wall Street Journal. “We have to be sooner, extra progressive and relentlessly targeted.”

    Mr. Musk on Tuesday night resurfaced one of his 2024 posts on X, showing to reference the “fork within the street” e-mail to federal staff, which demanded that they be “dependable, loyal, reliable” and “try for excellence.”

    Some authorities employees want to former Twitter staff for steering.

    A number of federal staff circulated online posts from Dr. Chowdhury providing recommendation about how to reply to a Musk takeover. Others contacted Shannon Liss-Riordan, an employment lawyer who’s suing Mr. Musk on behalf of former Twitter employees.

    “Elon clearly thinks he discovered from Twitter tips on how to decimate a office and he’s attempting to roll out the identical playbook with the federal authorities now,” Ms. Liss-Riordan mentioned.

    Theodore Schleifer, Ana Swanson and Maureen Farrell contributed reporting.



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