Most Coachella Attendees Buy Tickets with Buy Now, Pay Later

Coachella, the music pageant that occurred throughout two weekends this month, drew crowds of 125,000-plus attendees every day.

A report printed by Billboard final week reveals that many of the crowd, about 60%, used Coachella’s cost plan system to pay for his or her $600-and-up tickets. The plan permits attendees entry to Coachella with an upfront price of as little as $49.99.

Tickets began at $649 for the primary weekend of Coachella from April 10 via 12 and $600 for the second weekend from April 17 via 19. People reported that tickets used to price $429 per weekend in 2020. When Coachella began in 1999, tickets were $50.

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The pageant first started providing the buy-now-pay-later choice in 2009, and on the time, solely 18% of attendees tapped into it, per Individuals.

^{Coachella music pageant 2025. Credit score: Getty Pictures}

Coachella partnered with ticketing firm AXS to supply the purchase now, pay later cost plan, which permits the pageant goer to repay their ticket over three months. Coachella doesn’t cost curiosity for the ticket buy, however does require that those that go for the cost plan pay a $41 payment for utilizing the service, which quantities to about 8% of the ticket worth. The typical credit card interest rate, as compared, is about 20%.

Most followers purchased tickets to Coachella after the pageant announced its musician lineup in November, revealing that Woman Gaga, Travis Scott, Inexperienced Day, Put up Malone, and Benson Boone had been headliners. Anybody who purchased tickets earlier than Jan. 25 and opted for the cost plan had the worth of their ticket divided into three equal funds, with the ultimate cost deducted from the attendee’s account in March, per Billboard.

If funds had been greater than 10 days late, the order was routinely cancelled and the fan given a credit score for future festivals. The credit score expires one yr after being issued.

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Coachella makes greater than $115 million in ticket gross sales on common per yr. Artists who carry out on the pageant can earn up to $5 million per weekend.