The discuss of the subsequent “face of the NBA” ended on Feb. 2 when information broke of the Lakers buying Luka Doncic from the Mavericks.
Doncic, 26, checks each field the league wants in its subsequent high star: He is marketable, performs for a legacy franchise, has an electrifying enjoying fashion, is controversial and has but to enter his prime as an athlete.
He additionally has the “dangerous boy” persona to which many are drawn. Since coming into the league, Doncic has picked up 103 technical fouls, rating second amongst all gamers over the past six seasons.
It would not matter that Doncic is not American. In contrast to many European gamers, who prefer avoiding the public eye, Doncic embraces the limelight. He additionally has the swagger and disposition of a stereotypical American athlete, with a proclivity to talk trash to gamers and followers.
The primary indicator of Doncic changing into the subsequent “face of the NBA” emerged on Monday. The league confirmed that the Lakers guard led all gamers in jersey gross sales for the 2024-25 season.
