Church’s Texas Chicken‘s use of the phrases “Authentic Recipe” in its promoting has been exhausting for the Colonel to swallow.
KFC filed a lawsuit after claiming a letter they despatched on October 24 objecting to Church’s advertisements that boast “our authentic recipe is again” was ignored.
CNN reports that the phrase “authentic recipe” has been utilized by KFC for greater than 50 years. The lawsuit, filed in US District Courtroom in Texas, notes that the wording “is prone to create confusion within the market and dilute the ORIGINAL RECIPE® Mark.”
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As many people know, KFC’s “Authentic Recipe” is a secret mix of 11 herbs and spices. KFC calls their mix one of the “iconic commerce secrets and techniques within the meals business” and first trademarked the phrase in 1984.
Church’s has not commented on the lawsuit, however a KFC spokesperson launched an announcement — and it was additional crispy: “On behalf of all fried rooster lovers on the market, we take it personally when one other firm tries to assert our iconic style and branding as their very own.”
Make no mistake, Colonel Sanders is prepared for conflict.
KFC was ranked #12 on 2024’s Franchise 500 record. That is up one spot from the earlier yr.
Church’s has 786 locations within the U.S.
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