Whereas the luxurious market has been struggling, Hermès, a French luxurious group most well-known within the U.S. for its fabulously costly Birkin bag, has been a shiny spot, reporting higher-than-expected gross sales for 2024.
And now, that boosted backside line is beefing up workers’ wallets.
Hermès’s greater than 25,000 workers are getting a bonus of 4,500 euros (round $4,723) every, the corporate stated on its 2024 financial report name on Friday.
“We’re celebrating a wonderful yr, in a more durable setting,” stated Government Chairman Axel Dumas, per Reuters.
Hermès reported 4 billion euros ($4.1 billion) in gross sales within the fourth quarter, an 18% enhance (at fixed trade charges), and 15.2 billion euros ($15.9 billion) in income for 2024, based on Business Insider.
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“True to its dedication as a accountable employer and its willingness to share the fruits of progress with all those that contribute to it every day, Hermès will probably be giving out a bonus of €4,500 to all its workers worldwide at first of the yr in respect of 2024,” the report famous.
A Hermes Birkin bag in a window show at a KaDeWe division retailer in Berlin, Germany, on Friday, Jan. 3, 2025. Yen Duong/Bloomberg | Getty Photographs
Hermès has been giving workers bonuses for at the least the final 5 years, BI reported.
Birkin luggage begin at round $11,000 and may go up into hundreds of thousands — the most costly on the market at press time at Sotheby’s is a “White Matte Niloticus Crocodile Himalaya Birkin 30 Palladium {Hardware}, 2020” for $220,000.
As any “Intercourse and the Metropolis” fan will know, there famously used to be a waitlist (generally topping 5 years) — however now, according to Vogue, one of the best ways to purchase a Birkin is to buy one used from a good second-hand or classic seller.
Nevertheless, in case you insist on shopping for new, you may must construct a relationship with gross sales professionals on the retailer to snag a bag, and even then it may take years, Vogue provides.
With the brand new bonuses and rumored employee discounts, employees at Hermès are at the least midway to a brand new Birkin bag of their very own.
