The Ray-Ban Meta good glasses have been named one of Oprah’s favorite things and are gaining traction: At one level in July, Meta CEO Mark Zuckerberg mentioned, “Demand is still outpacing our ability to build them.”
Whereas Meta basks in demand, with more than 700,000 pairs of Ray Ban Metas sold, an trade competitor is eyeing the identical house.
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In line with a brand new Bloomberg report, Apple is internally exploring coming into the good glasses area with merchandise of its personal. The trouble, internally named Atlas, started final week when Apple’s Product Methods High quality Group requested choose Apple workers to affix “an upcoming consumer examine with present market good glasses.” The trouble is a part of “testing and creating merchandise,” Apple wrote within the e mail.
Apple is planning extra focus teams in “the close to future” to establish what its workers like about good glasses already available on the market, in keeping with Bloomberg. Apple meant to maintain the challenge secret.
This would not be the primary class the place Meta and Apple’s choices overlap. Apple launched its $3,500 Imaginative and prescient Professional in February; the product is in the identical digital and augmented actuality headset class as Meta’s less expensive $500 Quest 3. A comparison on CNET between the Quest 3 and Apple Imaginative and prescient Professional exhibits that the Quest 3 is a stronger gaming and health system whereas the Imaginative and prescient Professional comes out on prime for work duties.
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The $299 Ray-Ban Meta good glasses come outfitted with a digicam to take photos and movies, an Ask Meta AI assistant to reply to queries beginning “Hey Meta,” and audio to make calls, take heed to music, and ship voice-to-text texts.
Ray-Ban Meta good glasses. Photographer: David Paul Morris/Bloomberg through Getty Photographs
Meta needs to transcend the glasses in the future as nicely. At Meta Join in September, Zuckerberg unveiled the first prototype of Orion, good glasses that convey holograms or 3D avatars to your field of regard. The Orion glasses, full with an accompanying neural interface wristband that detects ideas by sensing impulses in your pores and skin, left early testers “giddy” Zuckerberg mentioned.
“These are the primary glasses to be managed by a wristband that picks up on ideas,” Zuckerberg mentioned on the time.
It stays to be seen how Apple intends to compete with Meta on the good glasses entrance — however Monday’s Bloomberg report exhibits that Apple is holding its eye on the merchandise.
