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    Home»Technology»‘Pop the Balloon’ Was a Viral Hit for Black Daters. Then Netflix Gentrified It
    Technology

    ‘Pop the Balloon’ Was a Viral Hit for Black Daters. Then Netflix Gentrified It

    DaveBy DaveApril 17, 2025No Comments3 Mins Read
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    One of many extra heated exchanges from the unique Pop the Balloon or Discover Love—a wildly standard YouTube present by which eligible Black singles ruthlessly assess one another’s attractiveness face-to-face—ought to have culminated with a lesson in humility.

    Aaron, a 29-year-old plumber whose deal breakers included “being promiscuous” and “non-cleanly” had simply completed insulting a girl for having an excessive amount of hair on her arms when fellow contestant Kailah minimize him all the way down to dimension.

    “You kinda seem like a Ninja Turtle, you’re not that cute, it is advisable calm down, and also you’re stocky as hell,” Kailah said as the opposite ladies erupted in applause and cheers. Relatively than backing down, although, Aaron shot again, “you’re not even certified to be coping with me,” earlier than bragging that he had extra money than her.

    The second, like lots of the exchanges on the present, brings its enchantment into sharp focus: Pop the Balloon doesn’t maintain again. Set in a no-frills, stark white studio, with many slow-motion match checks, the present is candid and susceptible, usually ridiculous, and typically problematic. It’s the anti-thesis of a extremely produced courting franchise like The Bachelor—however individuals have come to like that lack of polish; the present averages round 2 million viewers per episode and was lately parodied on Saturday Night Live.

    However a lot of the authenticity that followers cherished was absent from Netflix’s reboot, a stay model referred to as Pop the Balloon Stay, which debuted final week hosted by comic Yvonne Orji of Insecure, and that includes actuality stars and contestants of all races. That episode is already coping with accusations that it’s “watered down” and quantities to “a paper bag test.” Which begs the query, what does a present lose, particularly one that’s anchored in Black tradition, when it widens its scope to incorporate everybody?

    “After all Netflix added DEIs,” @camsimply joked on Bluesky, upon listening to concerning the new model.

    “We will’t have NOTHING!” @princey5ive responded.

    “They gentrified Pop the Balloon … UGH,” @richgirlenergy_ posted on X.

    It’s “a tragedy,” one Netflix government, who spoke on the situation of anonymity, tells WIRED of the premiere, saying it wouldn’t be shocking if the workforce that works on the present makes a number of changes given the overwhelming adverse response.

    Netflix didn’t reply to requests for remark.

    Launched in December 2023 by Bolia Matundu and Arlette Amuli, who additionally acts as host, Pop the Balloon has adopted the identical naked bones method to discovering love throughout its 51 episodes. A gaggle of single ladies or males stand shoulder to shoulder in a line, every holding a crimson balloon and toothpick. They’re launched to a potential suitor who should ask and reply questions (“What’s your love language?”; “Do you’ve got children?”). Though the present options individuals of all backgrounds—entrepreneurs, doctors, educators, engineers, even alleged scammers—the contestants are predominantly Black, straight, and Christian.





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