Final month, it was announced that protection know-how startup Anduril Industries will take over Microsoft’s $22 billion contract to make high-tech goggles for the U.S. Military. The corporate has additionally lately revealed other defense contracts within the $200 million range every.
Now, it wants staff to make all of it occur.
Anduril, which was based by Palmer Luckey (who created the Oculus VR and sold it for $2 billion to Fb in 2014), has been focusing on cities with giant populations of younger tech expertise, like Boston, Atlanta, and Seattle, for its unconventional recruitment marketing campaign.
Noticed in Boston @anduriltech pic.twitter.com/RDxELv5Pho
— Ari Wagen (@AriWagen) February 24, 2025
The campaign says “Work at Anduril.com” with a “Do not” positioned excessive in a spray-painted, street-art-like font. The advertisements use varied mediums across the cities, particularly in key public transportation hubs. In Boston, for instance, the advertisements appear to be graffiti on the T (Boston’s subway system).
Australian site Defence Connect referred to as the marketing campaign “kooky” and wrote that its employees initially thought Anduril had been hacked. Final yr, Anduril Australia introduced it was constructing a producing facility within the nation, the outlet famous.
In response to the advertisements and their viral enchantment, Anduril’s Vice President of Advertising Jeff Miller told the Boston Globe: “Anduril just isn’t for everybody. That is the purpose.”
The stunt has labored, a minimum of on the mega job website, LinkedIn, the place it has been posted about several times.
Anduril presently has 711 open positions on its web site.
Associated: Elon Musk’s xAI Is Reportedly Set to Hire Thousands of ‘AI Tutors’ With Pay Up to $65 an Hour
